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Hurricane Boat Lifts partners with boat lift dealers, marinas, and marine technicians throughout the county who are working tirelessly to grow their business. As a dealer, marina, or technician, our success is dependent on your success, which is why we invest in you through countless efforts.
Regardless of what boat lifts you choose to offer to clients, here are five quick marketing tips that will help grow your business.
- Establish an Online Presence
When a potential customer is searching for a boat lift, where do you think they go first?
No, they aren’t checking the yellow pages in the ancient archive we know as a phone book; they are turning to online search engines. Will your company pop up in their search results?
Start establishing an online presence by completing any or all of the following tasks:
- Create a basic website (Wix, Squarespace, WordPress, etc.).
- List your business on Google via “Google My Business.”
- Create social media pages on Facebook and LinkedIn.
- Add your business to your LinkedIn profile.
- Submit information to free online directories.
- Encourage Reviews
When was the last time you asked a happy customer to review your business? When a customer has a positive experience with your company, encourage them to leave a review. This review will help increase your company’s rating, provide social proof for prospective clients, and give your business content to use for future marketing purposes. After prospective customers search for your business, they are highly likely to read reviews. Make sure you have more than 4-5 recent, positive reviews. - Strengthen Your Relationship with Manufacturers & Builders
Boat and boat lift builders and manufacturers benefit from establishing strong relationships with dealers, and so do you. The more you interact with manufacturers and strategic partners, the more exposure you receive for your business. For example, Hurricane Boat Lifts provides marketing assistance for authorized dealers, showcases dealers on the HBL Blog, and interacts with dealers on social media to give them additional exposure to potential clients.
- Brag About Your Best Work
Don’t underestimate the power of a few pictures from a recent installation and a quote from a satisfied client. While it can be uncomfortable to post success stories about your business, each story you share shows potential clients what you’re able to do for them. Brag about your best work by capturing installation videos, sharing recent quotes, and posting pictures of installed lifts and happy clients.
- Get Out There!
It’s boat show season! Go and walk around local shows to introduce yourself, meet with manufacturers and builders, and start conversations with boaters who may turn into future clients. Take pictures, hand out business cards, and schedule follow-up calls and appointments with companies and individuals you want to continue conversations with after the show is over.
Do you need help growing your boat lift business? Contact Hurricane Boat Lifts today to learn how our marketing guidance, high-quality American-made boat lifts, and responsive customer service can help you stand out from the competition. Call us today at 772-781-2556 or 888-847-3625 to get started or contact us online here.
